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INSTAGRAM CAMPAIGN
"Kudos to the Weirdos"
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Most brands typically have something they are selling.  In this campaign, we did not want to just sell a hat or a t-shirt, we wanted to promote a lifestyle.  I think everyone is a little weird in their own way. This marketing campaign spread a simple message that got a lot of attention on instagram.

 

  • Celebrities were eager to participate in this campaign, and customers were even more excited to purchase these products.  

  • 275,000+ likes on instagram from a few different pictures.

  • Brand and image development.

  • 12% increase in instagram followers.

 

Instagram Links: 

Cathy Nguyen              AJ Rafael

Tori Kelly                       Alyssa Bernal

Traphik                          RadisRad

A few of my favorite Marketing Campaigns.

SOCIAL MEDIA CAMPAIGN
"Ltd. Acoustic Collection"
 

In 2009, I created a cartoon character series that represented popular Youtube musicians.  It was an epic limited t-shirt collaboration that was both fun and inventive.  All of the musicians that I worked with had a loyal fan base, and as soon as we launched the marketing campaign, there was hundreds of customers placing online orders.  Our production couldn't even keep up with demand!  

 

  • 1,633,000+ views on youtube from different music videos.

  • 1000% increase in online sales

  • Insane brand recognition.

  • 1000+ followers gained on twitter

  • 3000+ followers on facebook

 

Youtube Links:

Gabe the Giraffe

Cathy the Penguin

Passion the Bear

Jennifer the Koala

 

Facebook:

RADisRAD

 

 

 

 
 
YOUTUBE CAMPAIGN
"Online Dance Contest"
 

In 2010, we met some very talented individuals that took first place on an MTV show called America's Best Dance Crew.  After meeting each other, it was perfect match for collaborating on a project.  We initiated an online dance contest where the participants had to create their own dance "move."  We used youtube to launch a fun video promoting the project and a t-shirt.  

 

  • 20+ video submissions for particpating in the online dance contest.

  • 200,000+ views from different youtube channels

  • cross-brand recognition with the 1st place contestants on MTV's America's Best Dance Crew.
     

After a few weeks there were tons of dance video submissions.  It also produced a ton of sales for the collaboration t-shirt.  

 

Watch the video Here

 

 

 

 

 
 
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